A hands-on display of the creative power of chaos and order
Created for luxury clothing retailer Jigsaw, Chaos and Order allowed journalist visiting the Spring / Summer 17 collection launch to play with the idea of chaos and order, a core theme of the collection, through a bespoke physical controller.
Connected to a projector, turning the control influenced the constantly flowing lines being projected at the venue. Turn it towards chaos and the lines created a more chaotic, but still visually appealing composition. Turn the control towards order and the lines began to follow a more grid like pattern.
ALex Kelly, Group Head of Marketing said "it went down a storm, everyone really enjoyed it and really helped me to set up the theme of the collections".